The dev shop

What Types of Websites Can You Build with Webflow?

Webflow has evolved drastically over the years, along with a growing ecosystem of third-party tools that make it even more powerful. At its core, Webflow excels at marketing sites, but with the right integrations, you can build almost any kind of website. Whether you're creating a sleek one-pager, a dynamic SaaS platform, or an agile and optimized enterprise solution, Webflow's flexibility makes it possible.

That said, more complex setups often require the expertise of a Webflow-certified partner—someone who can seamlessly integrate the right tools and tailor the design to your business needs. Here are just a few of the types of websites you can build with Webflow:

One-page sites (portfolios, landing pages)
Marketing websites
SaaS platforms
Enterprisse level marketing sites
Ecommerce stores
Blogs and niche content sites
Programmatic SEO-driven websites
Online tools (calculators, converters, etc.)
Gated content platforms (courses, subscriptions)

From beautifully crafted marketing sites to complex, SEO-rich platforms, Webflow gives you the tools to create a custom site that truly fits your vision.

How do I work in Webflow?

Working in Webflow’s Designer Interface: A Visual Development Powerhouse

Getting started with Webflow can feel easy or challenging, depending on your background—but most users appreciate how approachable the learning curve is. While the barrier to entry is slightly higher than some other tools, the tradeoff is significantly more flexibility and control. Webflow originally launched as a no-code platform, but over time, it became clear that it could support far more advanced development needs. Today, it’s recognized as a powerful visual code editor, widely adopted by both designers and developers. If you have a foundational understanding of HTML, CSS, and JavaScript, you’ll find Webflow’s website-building process intuitive.

HTML aka.. The navigator

The entire web runs on HTML, and Webflow is no exception. Its drag-and-drop component system lets you easily add elements like headings, paragraphs, divs, and links. In Webflow, the HTML structure of your site is managed through the Navigator, which provides a clear, hierarchical view of all elements on the page. But Webflow doesn’t just stop at basic structure—you can assign IDs, attributes, and even custom tags, giving you the same level of control as writing raw HTML.

CSS aka… The style panel

Webflow makes managing CSS classes, styles, and global tags a seamless experience. From adjusting layouts and colors to applying animations and hover effects, you have complete visual control over your design—without sacrificing best practices.

JavaScript

For functionality beyond Webflow’s native capabilities, you can integrate custom code directly within the platform. Whether it’s HTML, CSS, or JavaScript, Webflow fully supports it. If you’re looking to create complex interactions and animations, Webflow’s built-in tools let you visually craft JavaScript-based effects. Many Webflow developers incorporate external JavaScript libraries daily, and Webflow itself is evolving to support more native solutions. A prime example is its recent acquisition of GSAP, a leading animation library, which hints at even more powerful built-in motion capabilities in the future.

With Webflow, you’re not just designing—you’re developing visually, with the full flexibility of code when you need it.

Working in Webflow’s Edit and Build mode: A Powerful Tool for Marketing Teams and Clients

Webflow’s new Build mode

As a marketer, you can quickly and confidently create and edit pages using Webflow’s drag-and-drop interface, leveraging templates and building blocks designed by your team—without the risk of disrupting the site’s structure.

Start by generating a new page from a static template and adjusting its settings as needed. You can then add, rearrange, or remove components within designated page slots and customize their properties. Page slots serve as placeholders for preexisting components, allowing you to seamlessly add pre-built elements created by your developer, ensuring consistency and efficiency in page creation.

Edit Mode: A Simple Way to Manage Content

For non-technical users, Webflow’s Edit Mode offers an easy way to update content without touching design or code. Unlike the more advanced Designer, Edit Mode lets you modify text, images, and CMS content directly on the live site. You can create new CMS pages, update SEO metadata, and publish changes—all with a simple click.

Webflow’s CMS (Content Management System) makes content updates seamless. CMS Collections store dynamic content types like blog posts, products, or team members, ensuring consistent design while allowing unique content for each entry. While designers set up the CMS structure in Designer Mode, marketers and clients can effortlessly manage and update content in Edit Mode—keeping the site fresh without needing a developer.

Webflow Websites for Marketing

Webflow’s versatility makes it suitable for various types of websites, but it has become a go-to solution for marketing sites due to its powerful features tailored to SEO. Originally adopted by designers and developers looking for more control and faster workflows, Webflow has evolved into the ideal platform for marketing teams. It combines custom design flexibility, quick updates, and a user-friendly CMS, all of which contribute to enhanced SEO performance and content management.

Webflow SEO

Webflow takes SEO to the next level with its clean, efficient code, making it easy for websites to rank on search engines. Essential features like title tags, meta descriptions, automatic sitemap.xml, 301 redirects, and robots.txt are built-in—no plugins needed. Plus, Webflow offers full control over structured data (schema markup), internal linking, and custom content types tailored for specific search intents, all easily managed via the CMS. You can also integrate Google Analytics, Tags, or Search Console within seconds.

Content Marketing

With Webflow, content marketing is a breeze. The platform allows you to create unique content types that can rank for specific keywords your audience is searching for. This goes beyond traditional practices like simply using a blog for SEO, empowering marketers to design and organize content that is both SEO-friendly and relevant to their target audience.

Page Speed and Performance

Webflow’s hosting, powered by AWS, offers fast, reliable performance with HTTP/2, SSL, a global CDN, and robust DDoS protection. The platform’s lean code ensures quick loading times, which is crucial for Core Web Vitals like LCP, FCP, INP, and CLS. Since you have full control over your site’s code, optimizing for speed is simple and fast, ensuring your website performs at its best.

Webflow Certified Partners

Webflow Certified Partners are experienced freelancers and agencies who specialize in Webflow design and development. Clients can easily find the right partner through Webflow's directory or matchmaking tool, which helps match them with experts based on specific needs like services, budget, and availability. Since the launch of the Webflow Experts program in 2017, thousands of businesses have partnered with certified professionals to enhance their online presence. Depending on your specific use case, you might want to reach out to one of the 3 folowing types of Certified Partners.

Webflow Web Designers

‍Custom and unique design is what made Webflow so popular in the first place, which is why many designers specialize in Webflow. Webflow designers typically work with Figma to create cohesive, functional designs. The advantage of working with a smaller team or a solo freelancer is the agile process, allowing for quicker transitions from design to UX to development, resulting in faster project completion, greater flexibility, and a more personal touch.

Webflow Web Developers

‍For more complex projects, a Webflow developer or development team is often required. Since Webflow is a visual development tool, developers handle tasks like rebuilding Figma files in Webflow, integrating third-party tools, or implementing custom APIs and code solutions. Working with an expert developer ensures that your code is cleaner, more scalable, and faster, helping your website perform at its best as it grows and evolves. Additionally, expert developers are skilled at using frameworks like Client-First, MAST, or Lumos, which provide a solid foundation for building organized, maintainable websites that are easy to scale and update.

Webflow Agencies

‍When it comes to Webflow website management, content marketing, and SEO, a Webflow agency can provide the expertise needed to grow and maintain your site, especially if you don’t have an in-house marketing team or your team isn’t familiar with Webflow. While working with a Webflow agency can be expensive, it offers a turnkey solution, guiding you through every step of the process to ensure your website is optimized and running smoothly.

Webflow Templates

If you're working with a tight budget and have the time to learn and experiment, starting with a Webflow template can be a great option. There are both free and paid templates available for various business types. With some experience, you can easily adapt these templates to fit your specific needs, thanks to the control Webflow offers over both code and content.

At The Dev Shop, we also offer a selection of free and paid Webflow templates, developed by our expert team, that you can use for your projects.

The Dev Shop: Your Go-To Webflow Development Partner

When you're ready for a professionally built website, The Dev Shop is here to help. We specialize in designing, developing, and maintaining Webflow sites, offering ongoing support with design updates, development, and optimization. Contact us today to schedule a meeting and discuss how we can bring your vision to life.

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